All these spans and arches form the metaphor and when I first used them, I hadn’t fully constructed the bridge.

When they are good they grow deeper and wider they reflect and refract new images they become rammed with more meaning the more you unpack them.īut, if you hit this place for the first time, these matured metaphors may perplex. If you have been that regular reader then you have discovered the richness of these metaphors that have grown from their first original uses and meanings. If you visit here often, the metaphors become recurrent: Apples, Falling and Fallen the perimeter of good and evil hammering TACTs Bolivian Banks counts and changes panthers, vampires, and werewolves, along with Tooth Fairies. When I do this correctly, most readers have no trouble walking back and forth between the concepts I’ve bridged, finding connections not immediately apparent. If you read only a few posts on the Persuasion Blog, you will quickly observe my persistent use of metaphor. Does it ring true or hollow? The correct answer is in your ear alone although I suspect that most of your blows will produce notes in registers that only Children of the Night or the Queen of Tomorrow can hear. Read these posts while holding Nietzsche’s hammer then striking the idol and listen. Thus, this Case Study is best approached as a creative exercise that should make you think about persuasion in the abstract, as a concept. In this Case Study we will look at persuasion metaphors that instruct, inspire, or enlighten us about the nature of persuasion rather than as a tool we can use on Other Guys. The earliest persuasion theorist, Aristotle, believed that metaphor determined the essence of the act facility with metaphor separated the panthers, werewolves, and vampires from the cats, dogs, and turkeys. You observe Other Guys not hitting your TACT and try to find words and sounds and images that will move them to a bridge from where they are to where you want them to be. Metaphors combine two elements that seem unrelated and find a way to connect them.

If I could use but one synonym for persuasion, it would be metaphor.

Persuasion mount and blade